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Apovf daily promotes and exalts its members’ produce, both in the field and the market, guaranteeing a high standard of quality. Continuous assistance and training on farms, quality improvements, adjustment of supply volumes to meet market demand, reduction of production costs, price regularization, and promotion of agricultural skills which protect the environment and encourage biodiversity are all key factors on which the Association focuses to serve its supplier partners: wholesale dealers, importers, mass retailers and purchasing consortiums.

Moreover Apovf adds more value by customizing produce to meet specific requests and providing partners with many additional services such as documentation and national and world logistics, in line with modern partner relationships between supplier and customer.